Supercharge Your Marketing By Tapping Into The Built-In Human Need For Stories

“Once Upon A Time…”

Since the dawn of history, humans have used stories to communicate. Stories are used to entertain, inform, and pass down morals and values from one generation to the next.

Many cultures have used storytelling to preserve their history and heritage, even long before the written word was invented.

If you’ve ever gone camping, I’ll bet you sat around the fire and told stories, just like people did in ancient times.

When you were a little kid, I’ll bet your parents told you stories, and if you have kids of your own, I’m sure you’ve done the same.

Stories Are More Memorable

Research shows that stories are 22 times more memorable than facts or data alone- and certainly way more engaging.

That’s because the human brain is biologically wired for stories. A good story taps into something very primal and emotional, which is why properly-told stories are so powerful.

Look at our national pastime: TV. Of course dramas and comedies are based on stories, but so are other programming, even news and sports and reality shows. The producers always try to weave in as many stories as possible, because that’s what grabs the audience and keeps them coming back.

Even the 30 and 60-second commercials are usually story-driven.

Why You Should Use Stories In Your Business

Given our hardwired craving for stories, doesn’t it make sense to use stories in your marketing?

Stories are great for branding and building an emotional connection with your market.

Good stories make you and your brand more likable.

Stories give you and your products more credibility, more visibility, and more trust in the marketplace.

This is even more true online, in today’s social media driven world.

Here's The Right Way To Do It

That’s why we’ve created a new video course to teach you how to use the power of storytelling in your marketing.

In this course you'll discover

    • Timeless storytelling formats that almost all stories are based on, with lots of examples
    • Types of stories to tell your customers and prospects, and the right time and place for each
    • How to figure out which story is most effective for your audience
    • The key elements that make a story effective, regardless of the type of story or format
    • How to create a story that engages your customers. (This is critical! If your story bores people, that defeats the whole purpose of it!)
    • How to tell stories in various types of media
    • The best tools to create your stories and where to get them
    • How and where to distribute your story for maximum effectiveness
    • Plus lots more

That’s a lot of material, but it won’t take you a long time to go through the course. It’s divided into a series of short videos, with action steps for each. The entire course runs about an hour, so you can focus on developing and sharing your stories.

You also get a downloadable PDF workbook and storytelling checklist that will help guide you to creating great stories for your market.

Regardless of what you sell or what industry or profession you are in, this course will help you become a master storyteller to better market your brand, products, or services.

Just click the button below to get started, and I'll see you on the inside.

Get How to Use the Power of Storytelling in Your Marketing - Just $39

Frequently Asked Questions

How is the course delivered? What's the format?

Once you enroll in a course, the lessons will be immediately available in your account. If you take multiple courses, they will all appear in your one IM Dojo account: one login for everything.

Most of our courses are video-based, including this one.

The IM Dojo system remembers where you left off in each course, so you don't have to (even on another device). The lessons you've completed are marked as such. You can always go back and rewatch previous lessons whenever you want.

 

Are there monthly fees?

This course is a one-time investment.

 

How long will I have access to the course?

Once you enroll in a course, you will have ongoing access to it and will be able to come back and access the lessons anytime you want.

 

What are the system requirements?

The dojo was built on a software platform specifically designed for presenting online courses on nearly any device that can display a web browser, including PC and Mac, tablets (iPad, Android, or Windows), and smartphones (iPhone or Android).

 

What about updates?

If any lessons or other course materials are added or updated after you sign up for a course, you will automatically get those updates at no extra charge. They will appear in your student dashboard when we update the course.

 

What about support?

In the dojo, we are here for you. If you ever have any questions, comments, or concerns about a course, please get in touch using one of the many Help, Support, or Contact links on the site.

 

Is there a guarantee?

If you aren't satisfied with a course you purchased, just let us know within 30 days of purchase for a prompt refund. Obviously, you will no longer have access to a course that has been refunded.

Get How to Use the Power of Storytelling in Your Marketing - Just $39